Sephora chain of stores introduced the new Philosophy brand in the UAE.
The products of this American company appeared on store shelves in November of this year. In order to talk about Philosophy in the local market, Robin White, international director of training and press relations, flew to Dubai. What is the foundation of Philosophy brand philosophy? Ask Robin.
Please tell us about Philosophy and its products?
The main strategy of our company is to take care of beauty through proper skin, hair and body care. It may seem to you that there is nothing new or special about this. However, it is not. The formulas of each of our products are built on the basis of cutting-edge scientific achievements and medical technologies that have already demonstrated excellent results. Among our developments are the best and well-recommended skin care products of various types, perfumes and absolutely stunning multi-colored cosmetics for hair and body.
Why is it colorful?
We want to awaken the most positive emotions in a person - through joyful colors, fresh and tasty aromas, delicate textures and unusual names. It seems to me that it is pleasant for anyone to use cosmetics that are good both to the touch, and to the smell, and to the color. Indeed, at the time of awakening, everything that surrounds you on the dressing table or on the shelf in the bathroom should bring real pleasure.
Where did the brand name come from?
From our approach to each product line. For example, skin care. Here our philosophy is expressed as follows: the best cosmetics are healthy and beautiful skin. To comply with this slogan, we produce unique day and night creams, serums, vitamin cream enhancers and so on. With funny, by the way, names such as - cream “Hop in a jar”(“ Hope in a jar ”) or lifting serum with lifting effect“When Hope is not enough”(“ When hope alone is not enough ”). Do you understand what I mean? The philosophy of our perfumes: a pleasant smell, pleasant sensations. The philosophy of product lines for the soul: enjoy life! And the philosophy of our gifts: a holiday every day!
So, we will celebrate and enjoy life with Philosophy?
Of course. After all, everyone knows that life consists of trifles. Then who's stopping us from making all the little things around as pleasant as possible - the shower gel smelled like strawberry cocktail, and the recipe for your favorite chocolate cake was written on a bottle of “chocolate” shampoo, the perfume gave freshness and good mood, and the cream worked wonders , "erasing" wrinkles from the face literally in one night? So simple! And most importantly, it is now possible. In company with Philosophy.
