According to a long-established tradition, in Dubai, as in other Ferrari Store stores around the world, the famous Ferrari racers left their autographs at the main box office. The Ferrari California coupe-cabriolet is elegantly located in the central window of the store; a selection of new and classic car models was presented at the entrance to the store.
The new Ferrari flagship store, designed by Studio Iosa Ghini, is designed to convey the spirit and history of this luxury company. It presents a wide range of various racing paraphernalia, including Formula 1 and GT car models, children's toys, collectibles, accessories and sportswear that can please a real fan. In addition, in a special photo gallery photographs of significant events from the history of Ferrari are presented, and in a separate entertainment zone, everyone can try themselves as a racer on virtual racing tracks. To date, Ferrari Store stores are open in Italy, the UK, USA, China and other countries of the world. The new Ferrari Store was the 25th in the company's account.
