Dubai's theme park complex reduces ticket prices along with a redesign of the strategy.
DXB Entertainment, the Dubai Parks and Resorts theme park facility manager, said Wednesday that it is reviewing the annual subscription price by offering competitive prices, special offers and additional discounts.
“For the remainder of 2017 and until 2018, our main strategy for Dubai Parks and Resorts is to attract visitors from the local and regional markets with particular attention to return visits,” said Mohamed Almullah, CEO of DXB Entertainment, “We are in the process of simplifying our pricing and revising our annual ticket. ”
“At the international level, we remain focused on the main outgoing markets: China, Russia, India, the UK and Germany,” he added.
Almullah expects an increase in the number of visitors and revenue in the third quarter of the year.
Dubai Parks and Resorts received over one million guests during the first six months of the year, with more than 414.4 thousand in the second quarter, reflecting the expected decline in attendance during the season.
DXB Entertainments is currently undergoing a reorganization. It also became known that the company entered into a cooperation agreement with Meraas to manage a portfolio of entertainment offers, including Hub Zero, Splash Pad, The Green Planet, Mattel Play Town and Roxy Cinemas.
The operator reported revenues of 119.6 million dirhams ($ 32.5 million) during the second quarter of the year, of which 86.5 million dirhams ($ 23.5 million) were in theme parks. As of June 30, 2017, the company leased 51 units in the Riverland Dubai area, which is 84% of the rental space.
