"Whatever the civilizations and religions, gold always seduces man." Paco Rabanne
And if gold is a reflection of our true "I"? In this case, we have never been flattered so much as in recent years ... Architecture, design, fashion, gloss of magazines - the presence of gold is everywhere. For centuries, turning nuggets into money, jewelry or precious bullion, man has discovered that no other metal in the world has such unchanging beauty. All people, all over the world, elevated him to the rank of deity, attributing to him almost mystical power ... The power of eternal beauty.
We are talking about the magical power of gold and the new men's fragrance “1 Million” with Frederic Apparet, Paco Rabanne's international marketing director.
- Frederick, why did Paco Rabanne revert to the "golden" topic?
- 40 years ago, Paco Rabanne, a true connoisseur of this metal, came up with the idea of a dress completely made of thin gold plates weighing 9 kilograms, with a neck trimmed with inlaid 300-carat diamonds. This model is a real frenzy. The dress was presented by singer Francoise Ardi and was the beginning of a love story between gold and couturier. “Gold is a symbol of power, domination, something deeply courageous,” says Paco Rabanne, who today, more than ever, is turning back to this world thanks to the new fragrance for men “1 MILLION”.
- Perfumes Paco Rabanne, once created, always became symbols of their time. What do you think is the reason?
- The great couturier and rebel Paco Rabanne was one of the first to reject the ideas that were established in the primordially motionless world of perfumery. Three years after the creation of the fashion house Paco Rabanne, he released two women's fragrances, Calandre and Metal, which overturned the rules adopted in perfumery. As for men, in 1973 Paco Rabanne created a new fragrance formula, the secret of which, known to him alone, lies in the note of fern. This unusual and sensual novelty was called Paco Rabanne pour Homme, and became an absolute triumph.
Success accompanies the following projects: Ultraviolet, XS, Black XS ... and it’s impossible to get enough of them, since each adventure is commensurate with the talent of the creator, who is ahead of the trend and is in perpetual motion. For Paco Rabanne, “1 MILLION” is nothing but the first word in a new system of thinking.
- So, what is the man for whom the “1 Million” perfume is created?
- Today's man Paco Rabanne again turns to images that make you dream: shiny cars, pursuit of treasures or beautiful girls, pleasures, desires, everything that sparkles and causes dizziness. The “1 Million” man is a courageous seducer with a rebellious lock of hair. He carries us along, to music with an uneven rhythm, into the country of his desires, on the border between fiction and reality. He is a modern and young dandy from 25 to 35 with the habits of a "bad guy." He dreams of a million things at once, because he has a million trump cards in his hands!
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What is the difference between “1 Million” aroma and all other novelties in the field of men's perfumery?
- To come up with a fragrance means to embark on an adventure full of meetings, surprises, disagreements and intuitive decisions that come from everywhere. Today it is no secret to anyone that, despite the special aroma, “1 MILLION” is a perfume in the style of Paco Rabanne. Perfumers Christoph Reynaud, Olivier Pesce and Michel Girard together created a real perfume symphony.
First, a joyful series of bright and sparkling notes: the freshness of grapefruit, mint and red mandarin is a real charm. They are followed by rich hearty notes: an extract of rose, cinnamon and spices - an exciting journey into the world of sensual sophistication and emphasized masculinity. And, finally, the final velvety accord from the aromas of leather (first used in perfumes), white wood, styrax (resin of amber tree) and Indonesian patchouli. As a result, we have not one, but a whole multitude of aromas, a real cascade of freshness with a bright flavor afterword.
- And is a bottle in the form of a gold bar a new round of the Gold Rush in the 21st century?
- It is often said that the power of an idea lies in its simplicity. A perfect illustration of this is the bottle “1 MILLION”. This is the first fragrance bottle from the talented young designer Noah Duchofur-Lawrence. A sculptor by training, Noe Duchofur-Lawrence was inspired by the architectural-metallic world of the creator of spirits in his own way to interpret the idea of a gold bar. Paying tribute to the pioneers from our childhood books, Noah Duchofur-Lawrence used the Wild West font to create the “1 MILLION” logo, finely engraved on the face of the bottle. In order for perfumes to be visible, as required by the code of perfumers, the designer had to endlessly change the bottle, adhering to the shape of the conceived gold bar. A true object of desire and a design object, the ingot “1 MILLION” presents us with a cruel choice: “What causes a greater desire: a fragrance or a bottle?” The answer seems to suggest itself: both.
- What else is included in the perfumery and cosmetic series “1 Million”?
- Today, “1 MILLION” - an irresistible gold bar created by Noah Duchofur-Lawrence, has many options, and those who like it will not waste their money in vain. Offered in the form of eau de toilette 50 and 100 ml, “1 MILLION”, without losing its luster, is repeated in various packages of an additional line. The entire gamut of products is released simultaneously with the aroma: aftershave, shaving cream, shower gel, deodorant spray or pencil deodorant. And today, on the eve of the New Year and Christmas holidays, all this can be purchased at the leading perfume and cosmetic galleries around the world. Let yourself be a millionaire!
