The famous jewelry company Bvlgari from Rome presents Fiorever - a completely new collection of diamond products.
One of the most recognized jewelers in the world - Bvlgari - presents the new Fiorever jewelry collection. Its name was born from a combination of the Italian word for "flower" (fiore) and English "forever". The flower in the Fiorever collection serves as a true symbol of the magnificent jeweler from the Eternal City of Rome.
The flower as the embodiment of natural beauty is a classic jewelry motif that has come to life in bold works performed with unrivaled craftsmanship in the brand's collections since 1920. Now Bvlgari is ready to immortalize a flower with four petals as a symbol of the Roman thirst for life in the form of charming diamonds.
The visiting card of the collection is a wild flower with four petals, concealing all the wealth of the Roman heritage. The noble image adorns many elements preserved from the time of the Roman Empire. Here are just a few examples - frescoes in the garden of Villa Libya, sculptures of the Palazzo Massimo, mosaics on the ceiling of the Mausoleum of Constance. A new rethinking of the old symbol in bold forms and with timeless diamonds is a tribute to the endless beauty of the Eternal City.
In the new Bvlgari campaign, created by renowned photographer Mario Sorrenti, the image of the Fiorever woman is embodied by actress Ursula Corbero. Ursula, who was born in Barcelona, became famous all over the world thanks to her starring role in the series from Netflix La Casa de Papel, known in Russian under the name "Paper House".
Ursula is recognized by the typically Roman thirst for life, solar energy, carefree spontaneity, which characterize the Fiorever woman who does not accept compromises and is driven by her own instinct. Fiorever's life is a spontaneous la dolce vita adventure, and Fiorever is her souvenir, reminiscent of what fills her life with passion in its splendor and nature, like a sparkling flower.
The cult flower with four petals Fiorever created from the highest quality diamonds (color D-F, purity IF-VVS). Its central element is a tapeworm (from 0.10 to 0.50 carats), around which there are exquisite petals, looking up and showing the recognizable Bvlgari style. Thanks to this effect, the flower comes to life and beckons to touch it like a real one. But, unlike a flower that blooms only for a while, Fiorever jewelry is filled with timeless gems. Gathered together, all 24 elements create a dream bouquet of the most precious flowers in the world.
The new Fiorever collection was inspired by High Jewelry products presented in 2017, which will continue to serve as the crown of the new collection of diamond jewelry.
