Alas, one beauty for a long model career is not enough. HOWEVER, THERE IS A SUCCESS FORMULA THAT GUARANTEES BEAUTY FINANCIAL WELL-BEING FOR YEARS FORWARD. FASHION EDITOR DARIG MASENOVA DISCUSSES HOW GISELE BUNDEN, HEIDI KLUM, TAYRA BANKS, KATE MOSS, IMAN, CINDY CROWFORD AND EL MAKPHERSON HAVE BUILT THEIR FINANCIAL EMPIRE. Tyra Banks
The real media tycoon Tyra Banks, known for her ironic attitude to herself and tomfoolery during the program "America's Next Top Model", has always been serious about building her own business empire. She created the holding, aptly calling it Bankable Production, which releases several television projects a year. The project “Beauty Inside Out” (“True Beauty”), created together with Ashton Kutcher, the reality show “Stylista”, as well as her first project “Top Model” topped the rating lists of American TV channels. In an interview, Banks admitted that she always admired Oprah Winfrey. Apparently, the mischievous model is consistently following in the footsteps of his idol.
Heidi Klum
The most recognizable “angel” among Victoria's Secret ex-models, Heidi Klum has been working with the popular American lingerie brand for 13 years. At this time, the German model, together with the New York jeweler Mouawad, created the Very Sexy Fantasy Bra diamond bras, presented exclusively at Victoria's Secret show shows. In parallel, Klum was creating anti-aging cosmetics In an Instant, two lines of clothes for pregnant women - Loved and Lavish, and also released a capsule collection of New Balance sneakers.
In December 2004, the top model launched the "Project Runway" reality show, in which the jury selected the best designer among sixteen participants. The cheerful, charismatic Klum hosted the show herself and was very fond of the viewers. Together with teammate Tim Gann, a professor at the Parsons School of Design and a fashion consultant, they both received the Emmy Award for Best Leading Reality Show in 2013.
El MacPherson
Due to its plasticity and sporty physique, the Australian model broke all records, starring for the cover of Sports Illustrated 5 times. It is not surprising that MacPherson decided to capitalize the nickname "The Body" attached to her and also name her cosmetic line. The enterprising model decided to immediately take control of her own career and find a permanent source of income. She left Ford Models and founded her own, Elle Macpherson Inc. Her collection of lingerie Elle Macpherson Intimates in 2013 alone brought her about $ 10 million. The model, along with Tyra Banks, shares revenue from Britain and Ireland's Next Top Model franchising, where MacPherson is the host of the reality show.
Kate moss
A British top model with excellent taste and intuition for trends for several years to come, Moss has long secured the status of a style icon. In 2007, the Kate Moss debut collection for the English democratic brand Topshop was released. The excitement and kilometer-long queues of fans provided the model with an income from the total sales of the collection of $ 2 million. Moss added 4 types of perfume to her design portfolio, the last of which is Vintage Muse, and a collection of bags for Longchamp. Soon, fans of the scandalous model will be able to see and purchase her personalized skin care products and jewelry.
Iman
This wonderful 55-year-old Somali model and the wife of musician David Bowie first appeared on the cover of American Vogue in 1976. Since then, she has been the muse of many legendary designers, including Yves Saint Laurent and Gianni Versace. Iman, which means “faith” in Arabic, has become a real revolutionary in the beauty industry. In 1994, the model launched the first line of decorative cosmetics for deep skin tones of Iman Cosmetics. Then she created an excellent collection of Global Chic home accessories and clothing and began broadcasting The Fashion Show on Bravo.
Cindy Crawford
"How to achieve perfection?" Remember the video with fitness programs from Cindy Crawford? Effective exercises for correction of a figure by a wave covered everyone - from young students to housewives. A successful marketing move, unlike what other models did before, revealed Crawford's business skills. The first series of exercises came out in 1992. This was followed by work on the Cindy Crowford Home Collection furniture collection, a personalized skincare line and the role of the TV presenter of "House of Style" on MTV. The 48-year-old model continues to occasionally participate in advertising campaigns for her customers, including Omega watches.
Gisele Bundchen
The highest paid model in the world according to Forbes 2014, Brazilian Gisele Bundchen was not very worried about her native football team, defeated by the German team during the last World Cup. The considerable fee from the I-ouis Vuitton brand, which sponsored the award ceremony, was able to keep a smile on her face: the model earned by putting the FIFA World Cup on the football field, dressing in brand clothes from head to toe. For the first time, Giselle began to show business acumen in 2009 when she received $ 8 million just to give permission to use her name for the Brazilian brand of Ipanema sandals. A year later, the model launched the Sejaa organic skin care product line, and then invested in the Palladium Executive Hotel in downtown Rio de Janeiro.
