FOR THE LAST 18 YEARS, A FAMOUS BRITISH PROVOCATOR REMAINS THE FIRST ADDRESS FOR A BEAUTIFUL ICE WISHING TO FEEL THESE REAL SEDUCTORS.
Initially, the married couple Serena Rhys and Joseph Corr created linen and accessories for the glamorous goddesses, and soon set to various jewelry, leather goods, shoes and stockings. About what is the secret of the burning passion of Agent Provocateur, and about real sensuality for all times, we talked with Sarah Shotton, creative director of the brand.
Agent Provocateur is a world-famous brand of lingerie, which also produces various accessories, home clothes and perfumes. Please tell us what collections you present today for women who want to look sexy and feel welcome?
Of course, we are known, first of all, as a linen brand, but we also produce a large number of accessories, which turned out to be no less popular than our main collections.
In 2011, we launched a line of luxury bedding, which was also a great success, and a line of glasses in collaboration with Linda Farrow, which added even more bizarre sexuality to our brand. In addition, we recently created two pairs of shoes together with Charlotte Olympia, who updated our shoe collection. Thus, we add new products to our product lines annually. We offer our customers life in the style of Agent Provocateur. Our main goal is to make a woman look and feel beautiful.
Does the way women express sexuality change over time? And why?
Each of us has his own way of self-expression, which changes over time, which makes our life more interesting. I think that every woman, regardless of age, always wants to feel attractive. We encourage them to be self-confident and emphasize their forms.
If there is a very thin line between sensuality, provocation, depravity and vulgarity, then who can draw it? Is there a system of possibilities and prohibitions?
It is always much sexier to leave space for imagination. I find very sexy women who wear stockings and garters under a pencil skirt or a bright colored bra that looks coquettishly from under a shirt.
You have chosen Monica Cruz as your messenger. If you had the choice to put on a Agent Provocateur lingerie from one of the heroines of the past, who could it be?
Elizabeth Taylor is a perfect dream woman, her world-famous beauty and charm would ideally fit our brand.
Sara, in your opinion, as the creator of the Agent Provocateur brand, what attracts men to women? What do they want? And how can underwear encourage them?
Men find attractive, confident women. A woman who wears beautiful underwear will always feel her sexuality, and her self-confidence will find expression in body language.
Where do you get inspiration for new collections?
I am a big fan of films and music, and at the same time, I enthusiastically explore the color palette of different historical eras. The greatest merit of my work is that I can fully use my imagination to create collections for each new season, and this fills me with strength for new achievements.
