Dubai launched the project "Dubai as a brand." It will be a series of events and activities that will emphasize the unique image and character of Dubai as one of the most modern, fast-growing and multicultural cities in the world.
It is planned that Dubai will become an open-air museum. Its streets and squares will be filled with works of art, such as street art, installations, photographs and sculptures. According to the rulers of the emirate, Dubai is not only a giant construction site, Dubai is creativity, art, beauty, innovation, dynamism and cultural diversity.
The project staff will deal with the issues of coordinating the actions of developers and artists participating in the project, and jointly select work that meets the objectives and goals of the project for the decoration of the city.
